Barrow, Brown, Oliver Creative in Cambridge

The Consult

The Consult is a brand design agency. Our work is focused, crafted and considered, but above all it's effective. We connect audiences with your brand and connect you with your audience.

Our work is as diverse as it is creative. We deliver considered communications to audiences across a range of relevant media including: brand identity, design strategy, annual reports, brochures, internal communications, advertising, direct mail, events & exhibition, online.

Our process

Over the years we've developed and refined our process to enable us to get right to the core of a brand. To find out what makes it tick and how we can visualise the promise it makes to its audience. It's a joint journey of discovery between ourselves and clients that we call Creating Clarity.

When John asked Milton Glaser what were his top three things he looked for in Graduates and young designers her replied...

Quick intelligence, A willingness to work hard and Cheerfulness.

A fish in sea

I have found this company based in London. What i like about it is that they offer a range of '"intelligent creative communication solutions from logo design to copywriting." The company isn't just based on just web design or photography but a whole load of design. "At our London studio we're an artistic bunch: illustration, animation, photography, drawing, print, web design... A fish in sea has the creative tackle to cater to any design brief.

A fish in sea specialises in online logo design and have worked for hundreds of business's.

The company has worked for many clients such as Ben Sherman, BP, Dunlop, Ellesse, HSBC, Kickers, Lacoste, Lexmark, NHS, RBS, Speedo, Telegraph.co.uk, Toyota, Timberland and Virgin Atlantic, to name a few!

Design services include
Book Jacker design
Design Consultancy
Brochure design
Business card design
Catalogue Design
Compliment slip design
Content management
Copywriting and editing
Corporate identity design
Data sheet design
Email/newsletter design
Fixed free logo design
Flash design
Flyer design
Folder design
Graphic design
Illustration
Letterhead design
Logo design
Packaging design
POS Point of sale design
Retouching
Signage Design
T-shirt graphics
Web site design
Book jacket design
Brochure design
Business card design

A fish in sea,

Workshop 3, 

Royal Victoria Patriotic Building,

Fitzhugh Grove, 

London,

SW18 3SX. UK

Freephone: 08000 58 24 5000

Email 

info@afishinsea.co.uk

Top 10...

Evaluation

The brief was to design and produce a title sequence and set of four promotional idents/stings for a proposed TV programme- 'Top ten best/worst. Given the growth of digital interactive TV, mobile phone etc technology and the range of incredible ideas already out there I needed my idea to be different and memorable.

I chose to look at my favourite comedians and what I thought were their best quotes. I decided to this as my subject as I knew it was something I was going to enjoy and not get bored of. The mood of the programme is supposed to be laid back, funny and light hearted, Not to be taken seriously and a bit of fun. At first I aimed my audience at people who like comedy but after a crit it became aware that the audience didn't need to be so specific. As I was aware of the people who would watch the show, enjoy it and find it funny, I knew the tone of voice needed to funny.

The idea of a title sequence is to set the mood of the show and present the programme details. In my title sequence I tried to keep the information as minimal as I could as the information would be in the actual programme. The TV idents were slightly harder as we only had ten seconds to get the information across and promote the show. The risk was either not giving enough information or giving too much. I think I managed to get the right balance by giving a small quote showing what the show was about and giving the details the time and date of the show and the channel it would shown on. In the brief it says the idents should repurpose assets from the title sequence therefore the idents needed to be in the same style as the title sequence otherwise it wouldn't make sense.

I chose to use kinetic typography for the quotes and created a stage which would be my composition. I had to bare in mind the screen was the format and what I created would be viewed on screen. My ideas changed a few times from the beginning after receiving feedback, which is definitely a good thing as it helped me progress. My initial ideas included more image based designs would I decided didn't work and my work would benefit from being mainly type based. After deciding the ideas I wanted to take forward I applied these through the skills I learnt in workshops such as After effects workshops with Mike, Workshops with Lorraine which taught us about action and title safe and using key frames. Without this knowledge I wouldn't have been able to move forward and apply them to my own study time. We also needed to do our own individual research into after effects to learn skills ourself. I now had newly acquired practical skills as well as existing ones to work with. We were also told we needed to have as much knowledge on our chosen subject are therefore I needed to do a wide range of research, primary and secondary.

Project Management was a bit part of this module also. I had to take into consideration the length of time it took to learn After Effects and apply them to my work. I also had to consider time for storyboarding. I needed to also give myself time to design and make my packaging for the DVD. This including making mock ups and test pieces.